5 Common Mistakes to Avoid When Setting Up a QR Code Menu

posted Friday, January 10, 2025 by Rich

Hey there, restaurateurs! So, you’ve decided to jump on the QR code menu bandwagon—awesome move! But before you get too excited, let’s talk about some common pitfalls that can trip you up. As someone who’s seen my fair share of tech hiccups, I’m here to help you avoid these mistakes and set up a QR code menu that’s smooth, stylish, and successful.

Mistake #1: Overlooking Design

First things first: your QR code menu isn’t just a functional tool—it’s an extension of your brand. If it’s clunky, hard to read, or just plain ugly, it’s going to leave a bad impression. Take the time to design a menu that’s visually appealing and easy to navigate. Use high-quality images, consistent fonts, and a layout that makes sense. Remember, your menu is often the first interaction customers have with your restaurant, so make it count.

Mistake #2: Ignoring Loading Speed

Here’s a tech tip: if your menu takes forever to load, customers are going to bail. Slow loading times are a major turnoff, especially when people are hungry and impatient. Make sure your menu is optimized for speed. Compress images, streamline the code, and test it on different devices to ensure it loads quickly and smoothly. Trust me, your customers will thank you.

Mistake #3: Skipping Instructions

Not everyone is a tech wizard, and that’s okay. But if you don’t provide clear instructions on how to scan the QR code and access the menu, you’re going to frustrate a lot of people. Include simple, step-by-step instructions at each table or on your signage. A little guidance can go a long way in making the experience seamless for everyone.

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Mistake #4: Forgetting to Update

One of the biggest advantages of a digital menu is how easy it is to update. But if you’re not taking advantage of that, you’re missing out. An outdated menu with incorrect prices or unavailable items is a surefire way to annoy customers. Make it a habit to review and update your menu regularly. Whether it’s seasonal specials or a price change, keep your menu fresh and accurate.

Mistake #5: Not Testing Thoroughly

Last but not least, always test your QR code menu before rolling it out. Check it on different devices, browsers, and operating systems to make sure it works flawlessly. Ask your staff to try it out and give feedback. The last thing you want is a glitchy menu that leaves customers (and your team) frustrated.

Setting up a QR code menu doesn’t have to be complicated. By avoiding these common mistakes, you can create a seamless, enjoyable experience for your customers—and set your restaurant up for success. Happy scanning!

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